Disclaimer 26th June 2020: Due to change and education, I have made a pledge to promote only sustainable brands and garments from now on that both fight for a circular economy in fashion and pay garment workers a fair living wage. I have decided to keep all of the former brands and items listed in this blog post as well as keep the original writing for future readers and portfolio. Enjoy reading, shop sustainably. 

From the slick of her rose-coloured lipstick to insouciant flick of her unruly brunette hair, Jeanne Damas retains a quiet cool Parisian commanding presence on social media. The owner of French clothes brand Rouje, Damas’s effortless looks epitomises the laissez-faire French girl style that we all would dream of emulating.

Damas’s dress sensibilities are a perfectly curated Pinterest board, equivocal of spring. Delicate frothy knits, abstract florals, and the meshing of a subdued pale palette with a bright touch here and there, makes her style stick out on Instagram.

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Damas’s look is the combination of vintage finds with both designer and high street labels. Resonating with an increasing follower base of 1.3 million followers, Damas’s world wraps us in a lilac petal-kissed, crunchy french bread damask, a comforting and lighthearted presence amidst the drivels of lockdown. Yet, it’s not just her style itself that makes Damas so alluring and popular, it’s that her style seems accessible to all.

If you, like me, want to dress like Damas, below I have selected more than just a few pieces that I think she would have more than just a penchant for.

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Or, of course, you could just save yourself the trouble and pop over to Rouje instead!

A french rose amidst a field of wildflowers, Damas’s presence has cemented herself as a style influencer for the century.

And oh my god do I want to get a fringe.

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