Disclaimer 26th June 2020: Due to change and education, I have made a pledge to promote only sustainable brands and garments from now on that both fight for a circular economy in fashion and pay garment workers a fair living wage. I have decided to keep all of the former brands and items listed in this blog post as well as keep the original writing for future readers and portfolio. Enjoy reading, shop sustainably.
My love for 1930’s fashion has recently flourished due to my recent job at The Wedding Secret. As content writing intern, I was given the task of updating an old blog post they did on 1930’s wedding dresses. Due to this, I was researching 1930’s fashion broadly which I thoroughly enjoyed as I find fashion history so interesting.
The style of 1930’s evening gowns, and wedding dresses, caught my attention as it was similar to the styles that I am drawn towards in high street shops. For example, bias cut satin dresses. I was in the belief that these style of dresses came around in the 90’s, and while they were obviously popular during that period, it was actually the 30’s where it came to dominant fashion.
1930’s dresses were the epitome of refined elegance with exquisite tailoring. The materials would sculpt the woman’s body. This was different to the previous decade of 1920’s fashion where the drop waist, flapper style created a ‘shapeless’ style of tailoring. As seen in these vintage Vogue prints – there was emphasise in line and cut to lengthen a woman’s body.
In regards to context of the period, broadly speaking women, and especially middle to upper class Caucasian women at the time were having more freedom at their fingertips thus creating productive and busier lives. The refined elegant clothes gave them more freedom to move and perform tasks, very different to the bustles and crinoline skirts of the Edwardian period.
From my research and me being drawn towards 1930’s styles, I seem to be noticing it everywhere on the high street. Therefore, I have selected my favourite pieces. I will probably do a blog post in future about my love for satin slip dresses because they seem to be an item and style that I have been consistently drawn towards for a couple of years.
For those who would love to see where my inspiration for this post came from, follow this link or go onto Etsy and type in ‘1930’s wedding dresses’.
Below are my favourite picks from the high street that I would argue are beautifully 1930’s or take its inspiration from this era in every way:
Images owned by these respective companies.
Never Fully Dressed:
Rat and Boa:
ASOS (Part One):
ASOS (Part Two):
Of course, the dresses I have chosen to feature in this blog post have been altered and changed for a modern clientele. Such as, adding slits, cut outs, and lower cleavage lines. Plus, we accessorise the dresses differently. We wear them in the day with thick Chelsea boots, leather jackets and minimalistic jewellery. Then in the evening, we just add a slim court heel and perhaps a refined rectangle clutch or vintage style beaded bag. Despite these sartorial changes, the influence and rapport with the 1930’s still remains.
You can find out more about 1930’s fashion here: http://www.fashion-era.com/stylish_thirties.htm
Thank you for reading!