Quest: Searching for the perfect embroidered jacket.

Disclaimer 26th June 2020: Due to change and education, I have made a pledge to promote only sustainable brands and garments from now on that both fight for a circular economy in fashion and pay garment workers a fair living wage. I have decided to keep all of the former brands and items listed in this blog post as well as keep the original writing for future readers and portfolio. Enjoy reading, shop sustainably. 


DISCLAIMER: None of the photos are mine unless stated.

Hi all, I was ecstatic and overwhelmed by the positive reception that my fresher’s fashion post received. I knew I had made it when a ‘fit tea’ account liked my instagram. Although last week’s post was a laugh to write about, this week’s post is slightly different. But do not fear, I am sure I will be able to slip in some anecdotal additions about my life.

This is my first ‘Quest’ post. As outlined in my about page, these will take a format similar to those of the focal post. Also, thanks to the increasing progression of e-commerce, online quest posts are significantly easier to create whilst I am in my student hungover stupor. In future posts, I may actually venture outside my house to search for the perfect said item.

So, the embroidered jacket, a trend that I have admired, yet have not stretched my purse strings to purchase. I have separated embroidered jackets into 3 categories: Denim/Canvas, Bomber and Leather. Embroidery has taken multiple stylistic forms. Yet it is evident that floral designs have taken precedence. Gucci showcases enchanting embroidery on its male and female denim ware. Yet the likes of Stella McCartney have created stunning satin bombers that I just drool over. However, high street creations from New Look, River Island and Topshop have embroidered various phrases on the backs of their jackets. These are both charming and yet empowering. For years, social institutions have associated femininity and women with sewing and embroidery. Being characterized as merely ‘mindless’ and only ‘pretty’ but devoid of any significant meaning. The fun phrases give a kick to these preconceived notions.


Designer labels are for those who are okay with selling their limbs on the black market to be able to purchase one of these beautiful, decorative pieces. I would not be able to step outside of my house in one of these for fear of even the wind tainting its splendour.




How can I not comment on Gucci? The avant-garde jackets are masterpieces in themselves. They are ‘Garden of Eden’ esque, and I would surely be tempted to try one on. Another favourite of mine is Stella McCartney’s silk bomber. Oriental influences are rife in fashion at the moment. Not only is it visually stunning, but would also brighten up any outfit.

High Street:

High street is for those like me who can stretch their measly student loan to buy one of these pieces. Because you can still at least look fabulous whilst eating your fifth serving of tinned macaroni and cheese this week.




Topshop’s embroidered shirt jacket is probably my favourite, the words are nonsensical, yet it strangely works? River Island’s jacket is one of the main reasons why I decided to do this post. It is fun, flirty, and romantic. I am also excited by Goldie’s cactus bomber. It is slightly different from the whimsical patterns that adorn the other jackets. Popular culture is slightly obsessed with unicorns at the moment, and I have a feeling that it may switch to cactuses soon enough. But don’t hold me to that.

A special mention also goes to ASOS’ Made in Kenya range. They announced its debut earlier this week on instagram. ASOS has been partnered with SOKO Kenya since 2010, which provides good working conditions to some of the poorest communities. The endearing illustrations on this bomber jacket was from the imaginations of the local kids themselves. Despite sometimes fashion being perceived as an elitist and superficial world, its reassuring to see that it can still benefit others.

Thank you for reading! x


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